Pakistan Navy photoshop fail

Advertising agencies are supposedly very creative but much of their output is little more than plagiarism.

The Indian and Pakistani Armed Forces share a common past before 1947 but are the most intense rivals and virtually paranoid about each other. But it seems that the Pakistani Navy (or their advertising agency Orient Advertising) is a little short of stock photographs and imagination. Photo-shopping provides a cheap alternative.

Reminiscent of the Chinese publicity film about their new generation fighter aircraft which had spliced in images from “Top Gun”!

In an embarrassing goof-up, an advertisement issued by the Pakistan navy on Tuesday for a multinational exercise prominently featured images of Indian Navy warships even though India is not among the participating countries.

The full-page advertisement for the Aman-11 exercise in the Arabian Sea, which appeared in The Nation and Nawa-e-Waqt newspapers, featured photographs of Indian Navy’s Delhi, Godavari and Talwar-class warships. The insert also featured images of US warships under the slogan: “Together for peace” .

Warships, aircraft, Special Forces and representatives from 39 countries are participating in the exercises for fostering peace in the region and enhancing cooperation to counter maritime threats like piracy.

Within hours of the advertisement being posted on websites of newspapers, blogger Shahid Saeed posted the original image of American and Indian warships from the Malabar 2010 exercise that was used in the advertisement . There was no official word from the Pakistan Navy.

The Advertisement (with 2 ships removed, one helicopter removed and one ship added)

Photoshopped advertisement in The Nation

The original picture from the Indo-US Naval Exercise, Malabar 2010:

Indo-US Naval Exercise Malabar 2010

Shahid Saeed has another example of an incompetently photo-shopped image of UN envoy Ellen Margrethe Løj apparently pinning UN Medal to a Pakistan Army Doctor during a Special Award Ceremony held for Pakistani UN Peace Keeping Mission serving at Minrovia, Liberia. (23-2-2011), but which is remarkably careless with the bodies and limbs of people in the background.

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One Response to “Pakistan Navy photoshop fail”

  1. Publicity fail! Nazi newspapers distributed at World Biathlon Championship in Siberia « The k2p blog Says:

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