Google abandons its backing of renewable energy

Bill Weihl - Google's Green Energy Czar

The “Green Paradigm” is beginning to lose its sheen as realism begins to creep back in. In 2009 Google appointed Bill Weihl  as their “Green Energy Czar” and he made a big splash and boasted that within 3 years they would be producing renewable energy cheaper than coal.

He left Google earlier this month.

Reuters reports that Google are abandoning 7 projects including the “Renewable Energy Cheaper than Coal” project.

SAN FRANCISCO, Nov 22 (Reuters) – Google Inc has abandoned an ambitious project to make renewable energy cheaper than coal, the latest target of Chief Executive Larry Page’s moves to focus the Internet giant on fewer efforts. Google said on Tuesday that it was pulling the plug on seven projects, including Renewable Energy Cheaper than Coal as well as a Wikipedia-like online encyclopedia service known as Knol.

The plans, which Google announced on its corporate blog, represent the third so-called “spring cleaning” announcement that Google has made since Google co-founder Page took the reins in April. … 

“To recap, we’re in the process of shutting down a number of products which haven’t had the impact we’d hoped for, integrating others as features into our broader product efforts, and ending several which have shown us a different path forward,” wrote Google Senior Vice President of Operations Urs Holzle in the blog post. …. 

Google began making investments and doing research into technology to drive down the price of renewable energy in 2007, with a particular focus on solar power technology. In 2009, the company’s so-called Green Energy Czar, Bill Weihl, told Reuters that he expected to demonstrate within a few years working technology that could produce renewable energy at a cheaper price than coal. “It is even odds, more or less,” Weihl said at the time. “In three years, we could have multiple megawatts of plants out there.” … 

Among the other projects included in Tuesday’s “spring cleaning” were Google Knol, Google Search Timeline, Google Gear, Google Friend Connect, Google Bookmarks Lists and Google Wave, an ill-fated social networking and communication service that Google had previously said it would cease developing.

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One Response to “Google abandons its backing of renewable energy”

  1. Google Throws in the RE<C Towel « Zap! Crackle! Pop! Says:

    […] Google abandons its backing of renewable energy (ktwop.wordpress.com) […]

  2. etuindia Says:

    That doesnt mean RE is out!!

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