Chapter downloads and book marketing

My book “Essence of a Manager”  is about the behaviour of managers. It was published by Springer in April 2011 and I now begin to understand why my editor strongly suggested that I make my Chapters “self-sufficient and free-standing”.

Springer just informed me that:

The chapter downloads on SpringerLink means your book was one of the top 50% most downloaded eBooks in the relevant Springer eBook Collection in 2012. To further widen the distribution of your book, it has also been made available as an Amazon Kindle eBook version.  As you can see, in addition to the print book, the electronic version reaches a broad readership and provides increased visibility for your work. This is especially noticeable in the long run: statistical data shows that the usage of electronic publications remains stable for years after publication, so this is what you can expect for your book for the years to come.

The book has its own homepage and those interested can  request a free online review copy of the book from here. Each individual Chapter can also be separately downloaded. The Table of Contents is here: EOAM ToC

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