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Does Jaguar’s rebrand target a new customer base?

Jaguar – will no longer, apparently, represent the silent, lithe, sleek, powerful predator that the cat species panthera onca is. (60 years ago the E-type was my forever dream car – even against the DB-5. Then I grew up).

The new woke rebranding apparently has different target customers in mind.

Note that the target is the older men or women who attract younger men!

Enough Jaguar wokery now.

Time to move on.

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This entry was posted on November 27, 2024 at 8:53 am and is filed under Automobiles. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.