Russel Brand and The Guardian have helped cement Cameron’s majority

On Tuesday last week (28th April) Ed Miliband met with Russel Brand with the goal of “making the election more interesting”.

On Monday this week (4th May) The Guardian (in the shape of columnist Owen Jones) published an article “Russel Brand has endorsed Labour and the Tories should be worried”. Now Owen Jones is a 4th generation socialist and a defender of and an apologist for the stereotyped “chav”. The Guardian has the Lib Dems as their primary favourites with Labour coming close behind.

In the event, The Guardian and Russel Brand have been almost classically, and doubly, counter-productive. Russel Brand’s self-admitted “big mouth and laptop” are not as persuasive as he and some others would like to think. Jones wrote:

He has nearly 10 million Twitter followers; his YouTube interview with Ed Miliband received well over a million hits and counting; he is listened to by hundreds of thousands of disillusioned Britons, particularly young people who have been repeatedly kicked over the last few years. Russell Brand matters.

And however much bluff and bluster the Tories now pull – maybe more playground abuse from David Cameron, who called Brand a “joke” – his endorsement of Labour in England and Wales will worry them. More people have registered to vote than ever before: between the middle of March and the deadline to register, nearly 2.3 million registered, over 700,000 of them 24 years old or younger.

The Brand effect has been compounded by The Guardian effect. Brand’s mouth and his laptop have certainly been irritating enough to have pushed some few – maybe the critical few – towards Cameron. The Guardian stridency has helped in the collapse of the Lib Dem vote and has sent more of them towards anybody rather than Labour. Brand and The Guardian have effectively provided the icing on Camron’s cake. Twenty four hours ago it was unthinkable that the Tories would have gained any seats and the expectation was for prolonged coalition negotiations. That the Tories could possibly have a majority was not even an outlier in the polls or for the political pundits. And now even the SNP must dampen some of their expectations of influence in Westminster since the Tories have a clear majority of 10 (which is in practice a majority of between 15 and 20 considering the Sinn Fein, the DUP and the Speaker).

As the Spectator writes:

Elsewhere, commentators hailed Brand as the man who has ‘access to voters politicians can’t reach’. Brand was treated as a celeb conduit, a connector of the political class with the plebs, someone who could actually turn things around. ‘The Tories should be worried.’ People seriously said that.

We can laugh at it all now, and we should – in fact, it’s important that we do. Because it turns out that Brand’s ability to get people lining up behind Miliband was pure bluster.

And Russel Brand has compromised his “Don’t Vote” stand for ever and has ensured a Tory majority into the bargain.



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