How Google search creates Fake News

Fake News is created just as much by excluding selected news as by inventing stories. Cancelling news also creates fake news.

Google’s “experiment” in Australia has been exposed recently. However, this is not the first such “experiment” and it won’t be the last. But exclusion is a tool used widely by every news outlet to try and control the narrative (and it is noticeable that every outlet does try to control the narrative). There is no news outlet anymore that does not have its own agenda which does not engage in excluding what is unpalatable. All social media platforms have self-serving agendas. They all indulge in “exclusion” as a tool. Sometimes it is simply to create a false (favourable) picture to increase revenues from advertising. Sometimes it is to be politically correct and avoid legal, political or social sanction. It is the same phenomenon which drives the “cancel culture”. We are all familiar with paid advertising always getting preference in Google searches. But Googles’s search algorithms are secret and supposedly untouched by human hand, but they are always changing. They know very well that few go beyond the second page of search results. The algorithms are constantly being tweaked. And in every tweak there is some new exclusion and some new Fake News.

Perceived reality has little to do with “facts” and is entirely about the current narrative. History has become (has always been) a servant of the current narrative. Google Search is primarily a tool for the creation of advertising revenue. The search is always biased in the algorithm. The perceived objectivity of the search is secondary to the revenue objective. Fake News has become a major part of the output of Mainstream Media and exclusion is just another tool for the creation of a false narrative.


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