Posts Tagged ‘Publicity gaffe’

Publicity fail! Nazi newspapers distributed at World Biathlon Championship in Siberia

March 9, 2011

Advertisers and “designers” can sometimes have interesting ideas but incompetent execution can get the better of them. Nostalgia is all very well but distributing wartime Nazi literature in Siberia when the former Soviet Union lost some 24 million lives during WW2 is not likely to go down very well. But I absolve the Siberian organisers of any malicious intent – they are just innocently incompetent with ideas beyond their intelligence.

From The Local.de

Guests attending the opening of the 2011 World Biathlon Championships in Siberia got a surprise when they found Nazi propaganda among the hors d’oeuvres at the reception.

photo: DPA

photo dpa

Organizers thought they had a cute idea: liven up an event for the media by putting out a selection of old newspapers. Little did they know that among them were two pages from notorious Third Reich publications.

One was a reproduction from Der Angriff, or The Attack, a venomous Nazi Party journal published by propaganda chief Joseph Goebbels. The page was headlined “Reich Chancellor Hitler!”

The other, from a 1944 edition of the Deutsche Allgemeine Zeitung, told readers “The invasion has begun.”

Once the gaffe was discovered, a slew of apologies came from the organizers at the Ugra-Classic Theatre Centre in the Siberian town of Khanty-Mansiysk, which has hosted the biathlon event for the past five years.

“There are no political reasons behind this,” insisted centre director Irina Tashenko, who profusely apologized in a letter to the biathlon world governing body, IBU.

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