Posts Tagged ‘10:10 campaign’

Sony disassociate themselves from 10:10

October 4, 2010

I just received the following email from Nick Sharples, Sony Europe’s Director of Communications:

Dear Mr. Pillai,

Thank you for your email concerning the video released by the 10:10 climate change campaign group. Sony has supported the 10:10 climate change campaign because we share its objective to reduce carbon emissions. However, we strongly condemn the “No Pressure” video which was conceived, produced and released by 10:10 entirely without the knowledge or involvement of Sony. The company considers the video to be ill-conceived and in extremely bad taste. We also believe the video risks undermining the work of the many thousands of members of the public, schools and universities, local authorities and many businesses, of which Sony is one, who support the long-term aims of the 10:10 movement and who are actively working towards the reduction of carbon emissions.

As a result we have taken the decision to disassociate ourselves from 10:10 at this time.

In our press statement we will be posting tomorrow morning we reaffirm our ongoing commitment to the reduction of global carbon emissions as part of our ‘Road to Zero’ environmental plan.

Yours sincerely,


Nick Sharples

Director of Corporate Communications

Sony Europe

The Heights, Weybridge

Surrey, KT13 0XW

+44 (0)7786 114 870 (Mobile)

+44(0)1932 816 828 (Office)

The 10:10 video and ecofascism

October 2, 2010

I find the entire 10.10 campaign infantile but still feel I have to address their (at best) stupid video.

That this puerile video was castigated soundly (as for example at WUWT) is only right and proper. That infantile humour – when indulged in by infants – has a place in comedy is not in doubt. But what is much more disturbing in my opinion is that in this case – and in these times – it is being used to cloak the message that terror and mayhem and execution are acceptable to eliminate dissent.

The apology by the 10.10 campaign is not much of an apology and is more in the way of an attack on those who did not find it funny Many people found the resulting film extremely funny, but unfortunately some didn’t …”. They continue that “We won’t be making any attempt to censor or remove other versions currently in circulation on the internet”.

No? Presumably because they feel their message is fundamentally sound — it is just that the “some” who didn’t find it funny are reacting disproportionately !

The campaign denied that the withdrawal was planned from the beginning as a publicity stunt. I also found Monty Python and Blackadder extremely funny but this is something entirely different. This video is insidious in that it supports the creation of an atmosphere in which the ecofascism creed can flourish under the cloak of “humour”:

An ecocatastrophe is taking place on earth and therefore discipline, prohibition, enforcement and oppression must be used on dissenters. They must be sent to the mountains for “re-education” in eco-gulags or eliminated. The sole glimmer of hope lies in a centralised government and the tireless control of citizens.

The video is puerile — but so is the entire juvenile, misguided and meaningless 10:10 campaign which seems to be little more than an easy, painless way for “privileged brats” to salve their consciences.

Low carbon meals

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