Posts Tagged ‘science as marketing’

When “science” becomes a marketing tool for pharmaceuticals

December 3, 2012

There are many industries which play the “science as marketing game” but perhaps the most blatant are the pharmaceutical and medical industries. Sometimes researchers are just unwitting pawns in the marketing game but in a sense they are also at fault in being susceptible to becoming pawns. This cautionary tale about the diabetes drug Avandia reported in the Washington Post only enforces my view that since society invests the scientist with an aura of objective truth-seeking, then society must also demand a measure of responsibility and accountability from the scientist. And that can only happen if scientists have a measure of liability for the “product” they produce.

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