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The 2011 ICC Cricket World Cup has started.
India easily won the opening match against Bangladesh as Virender Sehwag bludgeoned his way to 175.
New Zealand crushed a hapless Kenya by 10 wickets.
The ICC is concerned that ambush marketing cannot be stopped and it is eroding the value of its official corporate sponsorship contracts.
Some of the corporate contracts border on the obscene and the ambushers – who can be much more creative than the officially sponsored advertising – have my sneaking support.
The best fixtures calendar I have seen is here (modelled on the one made for the football world cup).
The k2p blog 